Investors are looking for Apple's new MacBook line-up to support a softening of sales for its iPhone 15 heading into the holiday quarter.
shares edged lower in pre-market trading following the tech giant's unveiling of new MacBook computes, powered by a new line of high-performance chips, just days ahead of its highly-anticipated fourth quarter earnings.
Apple is also advancing its drive into chip design following its split with Intel INTC in 2020, with the new MacBooks powered by a trio of new chips, the M3, the M3 Pro and the M3 Max, the latter of which can be used for AI developers and could be seen as an early challenge to Nvidia
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