Apple Smartly Bets on Blackmagic and Canon in Vision Pro Content Gamble

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Apple Smartly Bets on Blackmagic and Canon in Vision Pro Content Gamble
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Blackmagic and Canon are on board with Apple's content creation ambitions for the Vision Pro spatial computing headset.

from a technological perspective and has some incredible tricks up its sleeve, it’s a tough sell given its eye-watering $3,499 starting price and relative lack of content. Apple’s WWDC keynote demonstrated that the company is working hard to tackle the second hurdle.Creating visual content optimized for Apple Vision Pro requires specialized hardware and software.

The pair of optics in the new RF-S 7.8mm lens is designed to mimic the distance between two cameras on an iPhone currently used to capture spatial video with compatible Apple smartphones. However, iPhone sensors are significantly smaller than the APS-C sensor in Canon’s RF-S compatible mirrorless cameras.

“You can record memories spent with family, friends, pets, and other scenes from your travels in high-quality live-action footage, and relive precious memorable scenes with a sense of realism through Spatial Video,” Canon says.Thus far, Apple has been the primary creator of content tailor-made for Apple Vision Pro. Some immersive videos, complete with a 180-degree field of view and spatial audio, are available now for Apple Vision Pro, but the selections are relatively limited.

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