Apple CEO Tim Cook said the company is measuring the success of its new Apple TV+ streaming service in terms of number of subscribers – although he didn’t give a number. He said that wa…
CEO Tim Cook said the company is measuring the success of its new Apple TV+ streaming service in terms of number of subscribers – although he didn’t give a number. He said that was reflected in the “aggressive” pricing of $4.99 a month and the bundle offer, where purchasers of any Apple device get a year free.
He said subscribers to all Apple services stood at 480 million in the last quarter and that the company had boosted its estimate of subscriptions for 2020 to 600 million from a previous estimate of 500 million. So the takeaway from the hotly anticipated call is basically that Apple TV+ has subscribers and is spending on content.
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