Apple’s underwhelming new iPhones offer minor enhancements

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Apple’s underwhelming new iPhones offer minor enhancements
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After 2020’s big 5G upgrade, the incremental nature of 2021’s improvements may be a let-down to some

and offer little incentive to upgrade. Should you, though? It depends. For iPhone 12 owners, probably not. Again, 2020’s release already has the higher-speed fifth-generation wireless capability. Because the latest models lack any “must-have” new features, it is not worth the hassle to switch. But for users with an iPhone 11 or older, buying the iPhone 13 may be worth it, especially if you can get an attractive trade-in deal from a wireless carrier.

Spending a few hundred dollars to get access to the speedier 5G networks and snappier experience of the latest chips is a good proposition. It is also a no-brainer for social media creators and influencers: they need the latest video and photo features to stay competitive with their peers. And the extra space of the new one terabyte option will be helpful for the weighty storage demands of digital content.

But the overall picture for iPhone 13 demand may be mixed for the coming year. Surveys show consumers are less inclined to spend big money for minor feature additions. And they are holding their current phones longer. Last week, Piper Sandler published data that showed a considerable lack of interest for Apple’s next-generation smartphones.

The bad news for Apple is that many consumers may now believe the best iPhone is already in their pockets. The technology giant needs to do better than a smaller notch to get them to think otherwise.

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BDliveSA /  🏆 12. in ZA

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