Apple’s story is shifting thanks to the massive success of AirPods.
in 2019, a potentially negative sign for the company's focus on growing its services business to offset weaker iPhone sales.story has been tied to services for the last couple of years, a lot of the attention has actually shifted to the company's wearables business, which includes AirPods, Apple Watch and the lineup of Beats headphones.
"We believe consensus is under appreciating the Apple Watch and Apple AirPods demand strength and Apple's wearables segment is likely to surpass $10 billion of quarterly sales this quarter," Citi analysts. "Yes we agree with consensus that generally believes Apple's services will continue to grow and help margins, but we believe consensus is overlooking the wearable's segment.
That strategy only works if Apple's accessories are good enough to justify spending $159 or more on top of a $1,000 iPhone. And Apple nailed it with AirPods. I've been using the AirPods Pro for the last few weeks, and they're a noticeable and significant upgrade over the first model I had. The noise cancellation is excellent, the battery lasts more than long enough for what I need and they fit in my ears better than the regular model.
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