Apple's newest operating system, iOS 13, set to roll out this fall, will allow users to turn on a feature that automatically sends unknown callers to voicemail.
2020 might be the last election cycle where a majority of quality public opinion polling is conducted through telephone surveysApple's newest operating system iOS 13, set to roll out this fall, will allow users to turn on a feature that automatically sends unknown callers to voicemail—a design that experts say is likely to do more harm than good for the polling industry.
"The 2020 election cycle may very well be the tipping point where online interviewing, which has its own attendant flaws, comes to be seen as more reliable than traditional landline and cellphone interviewing," Matthew Shelter, a co-founder of Beacon Research, told. Beacon Research conducts polling for organizations like the American Civil Liberties Union and Fox News Channel.
But as a growing number of households are ditching their landline telephones, surveying has become more difficult and expensive. Plus, research shows that Americans are less willing than ever to participate in telephone polls.in February that their response rate for phone polls fell to just 6 percent in 2018. That means that the think tank only completed interviews with 6 percent of the households in their survey samples.
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