The new iPhone 15 hits stores on Sept. 22, with preorders beginning this Friday.
, the four types of iPhone 15 models aren't making any major leaps in technology. But Apple added enough new bells and whistles to the top-of-the line model — the iPhone 15 Pro Max — to boost its starting price by $100, or 9%, from last year's version to $1,200. As part of the higher base price, the cheapest iPhone 15 Pro Max will provide 256 megabytes of storage, up from 128 megabytes for the least expensive version of the iPhone 14 Pro Max.
Although maintaining those prices are bound to squeeze Apple's profit margins and put further pressure on the company's stock price, Investing.com analyst Thomas Monteiro believes it's a prudent move with still-high inflation and spiking interest rates pinching household budgets. "The reality was that Apple found itself in a challenging position leading up to this event," Monteiro said.
Although consumers often don't like change, the transition to USB-C ports may not be that inconvenient. That’s because the standard is already widely used on a range of computers, smartphones and other devices people already own. The shift to USB-C may even be a popular move since that standard typically charges devices more quickly and also offers faster data transfer speeds.
The iPhone 15 Pro and Pro Max also will be equipped with what Apple maintains is the equivalent of seven camera lenses. They will include periscope-style telephoto lens that will improve the quality of photos taken from far distances. The telephoto lens boasts a 5x optical zoom, which lags the 10x optical zoom on Samsung's premium Galaxy S22 Ultra, but represents an upgrade from the 3x optical zoom on the iPhone 14 Pro and Pro Max.
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