Eyes on Apple to join quest for the metaverse
SAN FRANCISCO - Apple fans are watching to see whether the iPhone maker puts a culture-changing spin on virtual reality , even as rivals slow their march towards the metaverse.long-rumoured VR or augmented reality “goggles”
“I’m not interested in putting together pieces of somebody else’s stuff,” he told GQ, saying that the release of the iPhone and Apple Watch both had their serious detractors. Mr Cook’s version of AR emphasises a world in which an Apple product could “overlay” the real one with virtual imagery to create something better.
But less than 18 months after changing its name to Meta to reflect a metaverse priority, the Facebook giant has fired tens of thousands of staff and promised to get back to basics.Meta’s false start follows the failure of Google Glass, the decade-long effort by the search engine giant that was mothballed for good last month.Meta is out to create an immersive, digital form of Facebook which relies on advertising to make money, she noted.
Highly anticipated glasses or goggles would play to its strength while expanding its ecosystem, according to Wedbush analyst Daniel Ives.
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