I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses.
Phone 15 handsets are on display as they go on sale at the Apple Store on September 22, 2023 (PhotoLaunching a new iPhone is widely seen as a moment that can alter the smartphone market. While many Android innovations are clearly telegraphed—in hardware and software—the closed nature of Apple’s ecosystem means it can play its cards close to its chest and reveal them all in one avalanche of glossy pre-recorded videos to wow the press and public.
Assuming it can read the public’s mood correctly. The launch of the iPhone 15 family saw the introduction of titanium, the legally important USB-C port, a new zoom lens, and a move to 3nm technology for the A17 Pro chipset.. Yet a few weeks later, the iPhone 15 launch feels like the last moments of the 2022/23 smartphone season. Days after the launch,, tore up the script with the Pixel 8 Pro, and the rest of the Android world picked up the ball and ran towards, through, and past Apple.
With the SnapDragon 8 series in the premium handsets of many Android smartphones, you can expect everyone to build on this framework, lean into the AI capabilities on offer, and ensure everyone considering a new smartphone knows what they can deliver.Chinese market, which will use the 8 Gen 3, and its AI features are front and center.
Apple’s community will undoubtedly roll out the oft-quoted “Apple does it best, not first” to help explain why it will be losing at least a year of visibility in the AI market. I’m not sure the waiting approach is as comforting as it sounds; look at the first consumer-focused MacBook with a 15-inch display launched this year, decades after the Windows market; the legally required move to support USB-C on the iPhone after years of a locked-down proprietary system, or the raft of AAA titles that arrived on macOS years after appearing on consoles and PC- oh that one’s still to happen.
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