What can we learn about the upcoming MacBook Pro launch from Apple's reveal of the iPhone 14 and iPhone 14 Pro smartphones?
Apple is expected to launch the new higher-tier 14-inch and 16-inch MacBook Pro in October, and these are like to sport an updated M2 - likely the M2 Pro and the M2 Max. Don't expect the M1 Pro and M1 Max models to disappear... and if that's the case, expect the new M2 14- and 16- MacBook Pros to have a premium on the current price.
Should we expect a new design in the upcoming MacBook Pro? Not on the outside. The logic board will likely need to accommodate the new chip and allow for the best cooling solution possible, but it's unlikely that consumers are going to have anything physical to tempt them... beyond perhaps a new color tint.
Finally, there are the almost artificial steps that Apple is engineering into its products. The iPhone 14 and 14 Plus are on older chips, with weaker cameras and fewer connectivity options, especially over 5G, when you put them next to the iPhone 14 Pro and iPhone 14 Pro Max. The M2 MacBook Pro is essentially an M2 MacBook Air but with a fan.
Apple is working hard to create differences in its portfolios. It can offer price flexibility by creating more models, over many iterations of hardware going back over a few years. But that also loses something that once felt very important to Apple: no matter what you bought, you were getting the latest technology that was focused on giving you the best tools for the job. Apple didn’t follow the likes of Dell or HP and flood the market with a different laptop at every $100 step up in price.
Tim Cook's Apple, one of the world's richest companies, knows what it wants to be in 2022, and is happy to demonstrate that through its product line.
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