I’ve been writing about technology for two decades and am routinely struck by how the sector swings from startling innovation to persistent repetitiveness. My areas of specialty are wearable tech, cameras, home entertainment and mobile technology.
There was a real sign of momentum in Apple’s latest special event, a recorded keynote that has just been released. Not only was there the first new iMac in more than two years and a new, dazzling color for the MacBook Pro, but in a company first, Apple revealed not one but three chips to power the new hardware.
The new chips are the M2, M2 Pro and M2 Max. While the M2 processor was announced in June last year, 16 months ago, the M2 Pro and M2 Max are just nine months old – momentum indeed.Last week, Snapdragon announced blazing-fast processors that beat the Apple M2 Max. The statistics revealed so far make it hard to know how much faster the M3 may be, but the timing is worth noting.
Just as importantly, the M3 family, as Apple calls this trio of chips, includes next-generation graphics processing. In fact, Apple claims it’s the biggest leap forward in graphics architecture yet seen in Apple’s silicon. And where the first Apple silicon for Mac, the M1 processor, could only work with up to 16GB of RAM, the newest chips can now support 128GB of unified memory.It’s fantastic. I’ve received an early look at it, and it’s like nothing else available, with a subtle but slightly glossy sheen. And then, when you touch it, you notice something very nice indeed: a new anodized finish means it doesn’t pick up fingerprints. Now, that’s progress.
The new range sees Apple quietly retire the 13-inch MacBook Pro. That’s the one with the older design, a Touch Bar instead of the usual top row of keys, and no MagSafe charging. It also had an older FaceTime camera and no miniLED backlighting in the screen, which Apple calls Liquid Retina XDR. It means there is a simpler line-up now with four Mac laptops in total: 13-inch and 15-inch MacBook Air, 14-inch and 16-inch MacBook Pro.The current 24-inch iMac has the M1 processor.
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