Apple Inc on Monday rolled out a new television-watching app for its devices and...
- Apple Inc on Monday rolled out a new television-watching app for its devices and some Internet-connected TVs, an effort to gain more revenue from reselling other companies’ programming and, later this year, its own original shows.
Available in more than 100 markets, Apple’s new app pulls many of those services together to show viewers where they can watch live or on-demand movies, TV shows, news and sports via a single search, or through personalized recommendations. Apple officials would not comment on the economics of the channels, but people familiar with the matter said Apple will take a cut of the subscription fees when customers use the Apple TV app to sign up for a channel.
Apple’s television app will also aim to let users search for a show across multiple services in one shot, including by using Siri, the company’s voice assistant. The app will make recommendations based on a mix of curation by human editors and a viewer’s watching habits.
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