Sales of new iPhone models are likely to drive the company’s growth this year
Apple has asked suppliers to build at least as many of its next-generation iPhones this year as in 2021, counting on an affluent clientele and dwindling competition to weather a global electronics downturn.
Shares of Apple suppliers in Asia rose on the news. Taiwanese iPhone assembler Pegatron jumped as much as 3.6% in its biggest gain in five weeks, while Japan Display logged its biggest two-month rise of 5%. TDK Corporation rose as much 5.3% and Murata Manufacturing gained 3.7%.At a time when Android devices are suffering, the stronger demand for Apple’s new line-up stems from a customer base still willing to spend on premium gadgets, the people said.
This week, a cooler-than-anticipated US inflation reading buoyed hopes that interest rate hikes will not be as aggressive as thought. But market observers cautioned the economic outlook remained bleak. Apple is set to launch four new iPhone models that it hopes will break more ground than 2021 versions, Bloomberg News has reported. The iPhone 14 Pro models are expected to include a much-improved front-facing camera, a new rear-camera system that includes a 48-megapixel sensor, thinner bezels, a faster A16 chip, and a redesigned notch with a pill-shaped cut-out for Face ID and a hole punch for the camera.
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