South Africa got a new Apple authorised distributor earlier this year. We compared its suggested pricing with Core’s iStore.
The prices of iPhones, Macs, and other Apple products from South Africa’s new official Apple distributor, Asbis , compete well with those of the retail chain owned by the country’s previous sole distributor, Core Group.
Before Asbis entered the local market, Core Group had been the exclusive Apple distributor in South Africa for around two decades. Core Group owns South Africa’s most recognisable Apple product retailer, iStore, and holds a large stake in Digicape, another well-known Apple-specialised retailer. In theory, Asbis’s entry could lead to better prices for consumers because it offers an alternative to Core.We asked the company whether it plans to introduce these stores in South Africa and what resellers it had signed up in South Africa but did not receive comment by the time of publication.
Core Group does not have a publicly-facing B2B shop, which is why we used iStore pricing for our comparison.
Asbis ASBIS Africa Core Headline Iphones Istore Mac Computers Macbook Macbooks Hardware
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