'There is no strategy. There are no obstacles. There is no ladder. You go to pick apples, and you will be able to pick apples. Don’t all the most rewarding activities contain some risk of failure?' rtsugar writes
Approximately $15 worth of New York apples. Photo: Sepia Times/Sepia Times/Universal Images Group via Getty Images The most devastating lies are the ones we tell ourselves. Here is an example: “It would be fun to go apple-picking!” This is a short list of autumnal outdoor activities that are fun: drinking coffee ; walking in a park while wearing a cable-knit sweater; the Tompkins Square Halloween Dog Parade. Apple-picking is not on that list.
For some reason, the Bureau of Labor Statistics does not seem interested in the changing cost of “U-pick” apples, so I called Josh Morgenthau, the third-generation owner of the Hudson Valley’s Fishkill Farms, which runs a robust pick-your-own operation in addition to selling at farmers’ markets and through its CSA. Could he explain the deal with U-pick apples?
Initially, they catered to people who wanted to buy very, very large quantities of apples for cheap for whatever reason . But slowly — Morgenthau estimates it happened within the past 15 years — the crowd started to shift toward recreational pickers, people who wanted to hang out in J.Crew flannel work shirts and pick only a couple pounds of apples.
It is very hard to stay cynical about apple-picking when you’re talking to a tree-fruit farmer. “It’s a no-brainer,” he told me. Most of us spend our lives indoors, and here is an excuse to go outside and feel as though you have accomplished something. “There is a real satisfaction in picking produce that you’re then going to cook with,” he said.
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