Apple made Comcast and Charter agree to sell iPads, Apple TVs and other lower-volume devices as part of the cable companies' deal to offer the iPhone on their mobile service.
without carrying the iPhone, giving Apple ample leverage in negotiations, said the people.
Charter sells Apple TVs at $7.50 per month for 24 months -- or $180, the retail cost of an Apple TV. Alternatively, a customer can lease a Charter set-top box for $7.50 per month. In other words, Charter offers an Apple TV at the same price as a Charter set-top box, but a customer ends up owning the Apple TV and returning the Charter box. Charter has become the largest third-party seller of Apple TVs because of the agreement, two of the people said.
The mobile providers gain some benefits from the agreement with Apple. Mobile devices such as iPads and Apple Watches, which Comcast has also recently begun selling, enhance the value of Comcast's wireless service. And customers may prefer navigating through an Apple TV than a clunkier, older Charter user interface.
Apple has long-running relationships with more established carriers in the U.S. and around the world, and it's common for companies like AT&T and Verizon to sell a variety of Apple products in addition to the iPhone. Apple's products are designed to work together in an ecosystem, so it's logical that an iPhone buyer might want to buy other Apple products in the same transaction.
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