MLS Season Pass debuts Wednesday, with Apple betting that a 'seamless' sign-up process and its massive marketing might can drive subscriptions for the league.
With the NBA said to be seeking digital partner for its upcoming rights talks, and with the NFL keeping a close eye on the space as it evolves, the MLS service is being viewed as a bellwether on its ambitions in the sector.
“For Apple to come in and literally open up the book and say, ‘alright, how do we make the consumer experience better?’ Right away, they looked at the schedule and said, ‘okay, let’s fix that,'” former New England Revolution star Taylor Twellman, who will be a match analyst for MLS Season Pass, tellsWith all the games in one place, Apple and MLS shifted the schedule to have every game stream on Saturday nights throughout the season to drive consistency.
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