Apple is slashing production of its Vision Pro headset: FT
Chinese contract manufacturer Luxshare, Apple’s only assembler of the device, was preparing to make fewer than 400 000 units of Vision Pro in 2024, the newspaper said citing two people close to Apple and Luxshare.Both projections imply a significant cut to production from an earlier internal sales target of a million units
The iPhone maker has asked two China-based suppliers for enough components for 130 000 to 150 000 units in the first year, the FT reported, citing two China-based suppliers of some components for the Vision Pro. Both projections imply a significant cut to production from an earlier internal sales target of a million units of the headset in the first 12 months, as per the report.
The complexity of the headset design and difficulties in production are behind the scaling back of targets, and plans for a more affordable version of the device have been pushed back, it said.will start at $3 499, more than three times the cost of the priciest headset in rival Meta Platforms’ line of mixed and virtual reality devices. —
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