Apple will start selling smart blood pressure cuffs — and the details reveal how seniors will be central to the company's long term health play:
new cases of diabetes are diagnosed each year, with the vast majority of newly diagnosed diabetics being over the age of 45, according to a 2017 CDC Report.this past year, it highlighted two new features aimed at senior health management: a built-in EKG and a fall detector.
I think Apple's in-store sale of the BPM Core and One Drop marks the beginning of a trend in which senior-centered health devices and software take on greater prominence in Apple's overall health and wearable strategy. Onlyof US adults over the age of 50 own a wearable smart device, per a 2017 AARP report, making seniors a prime growth target for the Apple Watch 4 and other connected devices like the BPM Core and One Drop that sync up with it.
Notably, the EKG-less BPM Connect — launched alongside the BPM Core — is not part of the exclusivity deal with Apple, which may indicate that the company is filtering devices for in-store sale based on their potential to generate more senior customers — a trend I expect to continue.Digital Health Pro
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