The tech giant’s chief executive was speaking during a visit to Battersea, the home of the firm’s new UK headquarters.
Apple is hiring more staff in the UK to work on artificial intelligence technologies, chief executive Tim Cook has said on a visit to Britain, as he reiterated the tech giant’s commitment to investing in the “vibrant” UK tech economy.
Asked if the current trend around artificial intelligence tech meant Apple would look to further its investment in that area in the UK, Mr Cook told the PA news agency: “We’re hiring in that area, yes, and so I do expect it to increase. Generative AI apps such as ChatGPT have become increasingly prominent in recent months as they have been both more powerful and accessible, with regulators around the world now more closely scrutinising the technology to evaluate its potential impact on human life – including the job market, creative industries and education, among other areas.
The Apple boss was speaking on a visit to St Mary’s Roman Catholic Primary School in Battersea, south-west London – close to the firm’s new UK headquarters at Battersea Power Station – where the company has partnered with the school as part of its Community Education Initiative, providing free coding and creativity resources to schoolchildren.
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