The world’s top 10 most valuable brands in 2023 include tech companies in the top three, with Apple having retained its position as the leading brand globally.
The world's top 100 brands globally include Apple, Google, Microsoft and Shein.Shein topped the list of newcomers at number 70, while other popular brands, such as Colgate, Shell, Pampers, and others, made a return.Tech companies have been included in the world's top 10 most valuable brands in 2023, specifically in the top three, with Apple retaining its position as the leading brand globally.
"But, at the same time, the world's top brands are worth considerably more in 2023 than the $5 trillion in total value they achieved in 2020. Google, valued at $577 million, is number two in the ranking, followed by Microsoft, worth $502 million.
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