The late Apple founder Steve Jobs said it is a disease to think that a great idea is most of the work and leads to a successful product.
The value of an idea made headlines this year following the prolonged battle between Vodacom and Nkosana Makate for his Please Call Me idea.
Vodacom has argued that Makate’s original concept does not resemble what Please Call Me eventually became. Makate said this argument doesn’t hold water, as Vodacom continues to offer Please Call Me to this day, suggesting the idea has value. Jobs and Sculley clashed over management styles and priorities. Where Jobs focused on future innovation, Sculley prioritised current product lines and profitability.
“As you evolve that great idea, it changes and grows. It never comes out like it starts because you learn a lot more as you get into the subtleties of it.”
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