Apple on Monday unveiled its long-awaited virtual reality headset, called 'Vision Pro' — the technology giant's first major product launch since releasing its AirPods earbuds in 2016.
Apple on Monday unveiled its long-awaited virtual reality headset, called"Vision Pro" — the technology giant's first major product launch since releasing its AirPods earbuds in 2016., for now is aimed at developers of video games and other applications, rather than the general public. But Apple's entry into the growing market for VR and the so-called augmented reality segment could galvanize consumer interest in what remains a fairly niche tech product.
Still, making a late entry into a marketplace has worked for Apple with other products, such as with smartwatches, because it allows the tech giant to wait as other companies test new markets first, according to Wedbush Securities technology analyst Dan Ives. "This is a day that's been years in the making," Cook said."Blending digital content with the real world" will create extraordinary experiences, he said, adding that the sleek goggles are Apple's first product that"you look through and not at."
It's powered by Apple's proprietary M2 and R1 chips, which allow the device to remain silent and stream images without lag. Headset wearers can interact with apps they usually access through mobile devices, as well as watch TV and movies and keep in touch via Apple's Facetime video-conferencing tool. They also can enter immersive environments of their choosing, play video games, and view and share photos, according to the company.
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