Apple is struggling to build its version of ChatGPT, so it's asking AI competitors to power the next version of Siri.
Apple is in talks to build Google Gemini into the iPhone’s next operating system, powering Siri and other AI-enabled features, according to reports from Bloomberg on Monday. The iPhone maker reportedly held discussions with multiple AI companies about powering iOS 18 with a competitor’s technology, including OpenAI. Apple has largely been absent from the AI conversation in 2023, leading to great speculation that the iPhone giant may be falling behind Google and OpenAI.
Google is currently working on a fix, but the AI chatbot refuses to answer basic questions if they involve hot-button topics, such as race, politics, or gender issues. Apple is likely betting Google figures out Gemini’s issues in the next few months, and hopefully, the iPhone maker can spare itself from a similar embarrassment. Using Gemini in the iPhone would build on Apple and Google’s partnership in search, which faced scrutiny from regulators in this last year.
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