Apple buys Swedish classical record label

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Apple buys Swedish classical record label
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Apple has bought classical music-focused record company BIS Records and will fold it into its Apple Music Classical and Platoon music services.

BIS Records founder Robert von Bahr said Tuesday that Apple has bought the classical music-focused record company and will fold it into its Apple Music Classical and Platoon music services.

The acquisition is another example of Apple attempting to distinguish itself from streaming music rivals like Spotify by focusing on classical music. The tech giant debuted the Apple Music Classical streaming app this past spring, pitching it as a way for subscribers to access over 5 million classical tracks that can be searched via data like composer, conductor or catalog number.

has acquired BIS Records, a 50-year-old Swedish record label with a focus on classical music, as part of its continuing efforts to attract classical music fans.Tuesday that Apple recently bought record company and will fold it into its Apple Music Classical and Platoon music services. Von Bahr, who recently turned 80, said that both BIS Records and Apple share a"fundamental belief in the importance of preserving audio quality," citing the iPhone maker's surround-soundGet Philly local news, weather forecasts, sports and entertainment stories to your inbox.

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