The tech giant is taking on The New York Times, partnering with The Puzzle Society on daily crosswords within the Apple News app.
, which has found that user engagement and stickiness is helped buy having them within its bundle, and the intellectual nature of the puzzles makes them a natural fit within a news offering.
It is not yet clear whether Apple will add other puzzles beyond its crosswords , but if its crosswords catch on, it seems reasonable to think that others will follow. The addition of Puzzles to the news app is all part of a suite of enhancements to its services business, which includes Apple News, Apple Music, Apple TV+ and its podcasts app, among other offerings.
That includes more engagement between Apple services. Also included in its latest updates are updates to the Apple podcasts app that more closely aligns it with Apple News, Apple Music and other services. That includes bringing shows from Apple Music’s radio stations to the podcast app, as well as Apple News podcasts like, which sees professional voice actors reading stories from Apple’s publishing partners. for our subscribers,” said Lauren Kern, Apple News’s editor in chief.
And Apple, acutely aware that publishers have been leaning into their own subscription podcast offerings, is now connecting third-party subscriptions to the podcast app. So if a user is a Calm orsubscriber, they can connect their subscription to the podcast app, and listen to those subscription-only podcasts within it.
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