In a way, the real campaign star is GigiHadid.
last year. “Anwar has a very personal style that isn't gender-specific. And from the start, we really didn't have to talk about it being unisex.”
In that sense, casting Malik was just the next logical step. He and Gigi have long borrowed each other’s clothes, like an Anna Sui t-shirt that Malik mentioned in an interview within 2017. “I like that shirt. And if it’s tight on me, so what? It doesn’t matter if it was made for a girl,” Malik told Gigi, who heartily agreed. So did her brother Anwar, who was tellingly also present: “People our age, we’re just chill. You can be whoever you want, as long as you’re being yourself.
Over the years, eagle-eyed paparazzi have noticed that Malik also isn’t averse to wearing Gigi’s jewelry, like a cuff by Roxanne Assoulin. He also wears cuffs in the campaign, which was photographed by Alana O’Herlihy, though these ones are, of course, by Martyre. In addition to a number of the label’s signature bands—pieces of sterling silver stamped with “every sinner dies a saint”—Malik also models a number of necklaces, rings, and earrings.
It’s the necklaces, though, that really stand out. But neither Anwar nor Malik can really take credit for that. In a way, the real campaign star is Gigi. Her relationship with Malik might be on-and-off, but Malik’s giant chest tattoo of her eyes is most definitely permanent.
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