Here's how Prime members can prepare for the retailer’s second mega sale of 2023, which is happening on Oct. 10 and 11.
Last year was the first time Amazon hosted two Prime Day-level events in one year — there was Prime Day in July 2022 and the Prime Early Access Sale in October 2022. The retailer is following the same schedule in 2023 with Prime Day falling on July 11 and July 12, and the Prime Big Deal Days sale set for Oct. 10 and 11. Amazon has not commented on whether it will permanently host two Prime Day-level events every year going forward.
estimates that the retailer hit $12.90 billion in global sales during July’s Prime Day event. This marks a 6.7% increase in sales compared to Prime Day 2022, which saw $12.09 billion in sales. The moderate increase from 2022 to 2023 is consistent with Amazon’s recent growth trends — Digital Commerce 360 estimates that the last time Amazon saw double-digit growth in Prime Day sales year-over-year was between 2019 and 2020, when Prime Day sales increased 45.1%.
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