Animated Series Are Growing Export for French Producers

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Animated Series Are Growing Export for French Producers
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Following only the U.S. and Japan (though operating, it should be noted, on an exponentially smaller scale) France has become the world’s third-biggest animated content supplier, producing an avera…

Following only the U.S. and Japan France has become the world’s third-biggest animated content supplier, producing an average of 300 hours of programming each year and banking $137.7 million in global sales in 2020. And though that sales figure marked a 13% increase from that of the previous year, it is hardly an outlier for an industry that has always been structured around international attention.

An industry leader, the Paris-based Cyber Group Studios won the 2021 Export Award from the TV division of Unifrance for “Gigantosaurus,” a preschool series that sold to more than 140 worldwide territories, including — as Mathieu is proud to point out — with several rather hard to crack buyers in China and Japan. To score those deals, Cyber Group invested not only in extensive R&D but also in a deft and dexterous territory-by-territory charm offensive.

“Our job is to listen,” she continues. “We have to be permanently reactive and adaptable to make smart targeting choices, to offer the right projects, and to ensure that buyers return to us again.” “We were among the first in France to launch into the digital space,” says Morgann Favennec, exec VP of distribution at Xilam. “We always kept the full rights to our series, which allowed us to test out the [AVOD] market.”

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