Modelo overtook Bud Light last month as the top-selling beer in the U.S.
Sales of Bud Light across the U.S. fell for at least six weeks after the start of the boycott, according to data from Bump Williams Consulting and Nielsen NIQ reviewed by ABC News. For instance, sales dropped nearly 26% over the week ending on May 20, the data showed.The stock price of Anheuser-Busch InBev has fallen nearly 12% since the start of the boycott in early April.
"We never intended to be part of a discussion that divides people," Whitworth said. "We are in the business of bringing people together over a beer." The company placed two executives who oversaw the endorsement of Mulvaney's Instagram post on leave, theThe response drew sharp criticism from some LGBTQ advocates who considered it a capitulation to the backlash. The Human Rights Campaign, the nation's largest LGBTQ advocacy organization, suspended the company's Corporate Equality Index score,
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