Anheuser-Busch CEO Michel Doukeris blames ‘misinformation’ for Dylan Mulvaney debacle
the Financial Times that Bud Light sales have dropped and the brand’s public image ruined because of “misinformation and confusion” about a can of Bud Light emblazoned with Ms. Mulvaney’s face.
“People often talk about this topic in social media like noise,” he told the Times. “You have one fact, and every person puts an opinion behind the fact. And then the opinions start to be replicated fast on each and every comment. By the time that 10 or 20 people put a comment out there, the reality is no longer what the fact is, but is more what the comments were.”“We need to clarify the facts that this was one can, one influencer, one post and not a campaign,” he said.
Bud Light sent Ms. Mulvaney a custom beer can featuring the face of the TikTok star who also made several videos promoting Bud Light.
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