Angry Instagram posts won’t stop Meta AI from using your content

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Angry Instagram posts won’t stop Meta AI from using your content
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Mack DeGeurin is a tech reporter who’s spent years investigating where technology and politics collide. His work has previously appeared in Gizmodo, Insider, New York Magazine, and Vice.

ArticleBody:Meta, the Mark Zuckerberg-owned tech giant behind Instagram, surprised many of the app's estimated 1.2 billion global users with a shock revelation last month. Images, including original artwork and other creative assets uploaded to the company’s platforms, are now being used to train the company’s AI image generator. That admission, initially made public by Meta executive Chris Cox during an interview with Bloomberg last month, has elicited a fierce backlash from some creators.

Meta is far from the only company using AI to generate images but it is one of the few that happens to have access to hundreds of millions of loyal users regularly uploading data rich photos and video to its platforms for free. That leveraging of its user base could give Meta an advantage over its competitors. Creators on Meta platforms aren’t happy about the company’s seemingly newfound interest in using their accounts as AI fodder.

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