“Her willpower made her successful,” says Patricia Bündchen, Gisele’s twin sister. “She has never let the critics put her down, and this has never changed.” VFArchive
The family’s circumstances were modest. “I grew up in a house with two bedrooms and two bathrooms, for eight people,” Gisele says. “We weren’t considered poor, we were considered middle-class. My mother was a cashier in a bank for 35 years. My father had many jobs: he was in construction, then he did something with packaging milk, then he worked for Amway; he gave courses about self-awareness. He was away a lot.
The modeling course culminated in an excursion to a Sao Paulo amusement park. “We had to drive 29 hours to go there,” Gisele says. “I couldn’t be more excited! I was eating at a food court in the shopping mall, and this guy from Elite came and said, ‘You should be a model.’ It was the first time in my life that someone thought I looked pretty.”
Learning how to model was another challenge. “In the beginning I had no idea what I was doing,” Gisele admits. “I had no idea what modeling was. I didn’t know it’s about becoming something—embodying something. It’s not you. I didn’t understand that. I was like this!” She bares her teeth in a horrible rigor-mortis grin. “I wasn’t aware of my body. All my life I felt awkward about myself.” But the idea that somebody had found her attractive was intoxicating.
As the demand for Gisele’s services grew, she felt compelled to accept every job that was offered. “I was just going 100 miles an hour,” she says. “You don’t want to say no, because you don’t know how long it’s going to last, and you have to prove yourself.” Athletic and down to earth, Gisele— who wears as little makeup as possible and spends her off-hours in jeans and T-shirts—is very different in daily life from the glamorous persona she creates for the camera. “When I go to work, I do pretend,” she explains. “I call it ‘Her.’ Like, ‘I think She needs to be a little bit more like this.’ ” She tilts her head, sucks in her cheeks, and pantomimes an exaggerated attitude. “It’s almost like some on-and-off button. I don’t see myself as Her.
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