NBCUniversal's Peacock launches for Comcast subscribers on April 15th. With more people staying at home streaming content, one analyst says the environment is primed for Peacock's rollout.
In an increasingly saturated environment for streamers, Peacock has emphasized the unique aspects of its service, most notably that it has a free, ad-supported option. With the Olympics and new content creation postponed, Peacock is also relying on news content as well as its strong library, which will include "The Office" and "Law and Order."
"It won't be measured just by people trying it," he said. "You have to stick to the engagement type of metrics, the time people are spending with the service, how much people are committed to being regular users." "The hope is that Peacock will be one of those services that comes out the other side with a large group of customers," Moffett said. "Eventually it will be much easier to sell advertising."
"Because Peacock is ad-supported, the real audience is advertisers," he said. "It's very good for the demand side, the consumer side, because there are lots of viewers. It will be a tough uphill climb trying to get advertisers."
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