Analysis: New polling shows that the right's efforts to redefine the term “woke” have had only limited effect — but that it's still a useful cudgel.
new polling conducted by Ipsos that suggests this strategy might be flawed. Americans were significantly more likely to say that they understood “woke” to mean “being informed, educated on, and aware of social injustices” than to say that it means “being overly politically correct.” This, the paper’s headline offered, suggested that Americans see “woke” as more of a positive than a negative.
To the first point, consider the details of the Ipsos data. Yes, Americans are more likely to say that it refers to awareness about social justice than to say that it’s about being overly politically correct. But, at the same time, they were slightly more likely to view being described as “woke” as an insult than a compliment.
Now consider the second point. In 2020, the killing of George Floyd by police officers in Minneapolis spurred a new activism around systemic racism . Some proponents of the Black Lives Matter movement advocated for a policy summarized as “defund the police,” which, like “woke,” was seized by Republican leaders as a point of attack against Democrats.
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