An app that young people use to share videos of themselves dancing might seem like a silly diversion, but it's become a powerhouse social media platform.
TikTok, a social media platform targeted at young mobile phone users, was the second-most downloaded app in the world in 2019. It was the most downloaded app in July 2020.
The bottom of the screen contains information about the “sound”: the audio file that accompanies the video. These “sounds” can either be user-uploaded or chosen from a library of popular sounds. This library contains both snippets of songs by professional musicians and silly recordings of people talking. “Sounds” have had a huge impact on the music industry: Old Town Road, one of the most popular songs of all time, first gained popularity as a TikTok “sound” with an associated dance.
TikTok is the first social media platform to combine these characteristics. The result is a unique way of conveying and consuming information.The combination of video media and the “feed” makes TikTok especially information dense. There’s a lot going on with each tiktok, and there is a never-ending stream of tiktoks.
TikTok also encourages videos filmed in the vertical orientation inherent to smartphones, so they can be created wherever the user goes, whenever they have a spare moment. The most common example involves a specific dance routine paired with the accompanying “sound.” The audio is constant across this group of tiktoks, but each user provides a unique video of themselves performing the dance.
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