SINGAPORE — Recent negative feedback surrounding its inflight dining experience is but a short-term dent on the premium image of Singapore Airlines (SIA), aviation and branding experts said, adding that the national carrier’s brand continues to be an invaluable asset for the company.
“From a cost-recovery perspective, SIA will be challenged in trying to recover the higher costs from passengers, while competing against other airlines that might not be subject to the same requirements ,” he added.
Mr Chua of FlightGlobal said that after not being able to travel for a long time, “the travelling public are a bit more aware of what they want, and what they don't want, and the expectations are a little bit higher”. Mr Abbas Ismail, chair of the diploma in aviation management course at Temasek Polytechnic, said: “We can see that SIA has taken the time during the pandemic to relook at processes so that it can become more efficient, and some of these efficiencies have affected the bottom line in a positive way.”
Mr Abbas of Temasek Polytechnic said that such agility and flexibility can even extend to managing manpower.
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