Can people be lured back to the opera by one of the most famous businessmen?
and the iTunes store helped boost the fortunes of the beleaguered music industry by persuading people to pay for songs instead of stealing them. Twenty years later, some are looking to Jobs to help music again—this time, opera.
This is not your average opera, however. It begins, for one thing, with a product launch: a reimagining of Jobsto introduce the iPhone. Yet this is not a story about devices either—it is the story of a man grappling with mortality. Mr Bates insists that “The evolution” has classic operatic themes: “passion, betrayal and, of course, tragedy”.
First commissioned to debut in Santa Fe in 2017, “The evolution” was a bet that Jobs could attract younger audiences, including tech folk, to a more than 400-year-old art form. That is San Francisco Opera’s hope, too. San Francisco Opera is betting on Mr Jobs’s cool factor, but it has successfully incubated new productions before. It hired an unknown composer to adapt a popular book and film, “Dead Man Walking”, about an inmate on death row. The opera had its premiere in 2000 and has since been performed around the world; it will open at the Metropolitan Opera in New York later this month.
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