He has ideas, lots of them, and isn’t afraid to tell us. It’s why we love Todd Boehly, the Premier League’s new content-generator-in-chief...
He has ideas, lots of them, and isn’t afraid to tell us. It’s why we love Todd Boehly, the Premier League’s new content-generator-in-chief.England are being genuinely historically bad
He’s a brilliant addition to the Premier League Universe, such a good new character that if anything made for an even better and more enjoyable plot than the obvious crowd-pleaser the writing room teased before cruelly denying us: Chelsea being liquidated, a possibility whose coverage surely set an unmatchable peak for the ‘describing things most people love to see as scenes nobody wants to see’ trope.
More importantly than that, he’s a far better villain than Roman Abramovich ever was for one very simple reason: he talks. All the time. He can’t stop talking. Every idea that pops into his hilarious great big American head about how football could be better comes tumbling out. But, selfishness aside, it’s an unimprovable bit of owner-interference. As an idea, it sits perfectly in the sweet spot. It’s a daft idea that nobody wanted or asked for, it won’t happen for a million reasons not least of which being that ‘hey, how about we have more football’ is no solution to any of the sport’s issues, and it’s a very, very American idea being suggested to the world’s most US-sceptic sports league.
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