You might catch a Bored Ape crossing the finish line during a Formula 1 race. williamsracing will display NFTs on its cars during the U.S. Grand Prix and krakenfx is letting holders to pick which NFTs make the starting line. camgthompson reports:
will be eligible to submit their token before the contest closes on August 18. Williams and Kraken will then select the top 20 entries, putting them up for a community vote from August 28 to 31.
The four most popular NFTs, as well as two NFTs selected by Williams team drivers Alex Albon and Logan Sargeant, will be displayed on the car during the Austin-based Grand Prix on October 22. Lou Frangella, Head of Brand Partnerships at Kraken and former VP of Partnerships at FTX.US, subsidiary of, told CoinDesk that incorporating NFTs onto the back of Williams’ cars will bring attention not only to individual projects but also to the NFT market as a whole.
“NFTs are an essential part of the cryptocurrency ecosystem, and I think they represent many different things – they are ownership for some people, and there are very engaged communities in a lot of cases,” said Frangella. “Whenever we have the opportunity to lift up the crypto community, we want to use our platform to be able to do that.”
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