Are you fluent in influencer-speak?
Our definitive index of social media insider terms to know in 2017. Sure, you're probably glued to your phone and an avid user of Instagram, Twitter, Facebook and Snapchat . But social media is clearly no longer just a hobby — it's a business. And there's a whole new vocabulary associated with brands and individuals making money on #content.
D IS FOR: DeliverablesBrands often hire social media marketing agencies to handle their influencer partnerships.
H IS FOR: HashtagEveryone knows what a hashtag is, but the politics of hashtags have gotten a lot more #complicated. Last year, the Kardashian Klan came under fire for promoting products on Instagram without clearly indicating they were paid to do so, which resulted in adding #ad or #spon to their posts. "When you're up front about a partnership with your audience, they tend to support it," says Phillips.
L IS FOR: Lifestyle"It's not really enough to just be a fashion influencer. People aren't buying into #OOTDs anymore. They want to follow a girl who has what basically looks like a Pinterest board on her Instagram feed," explains Phillips. People want to know where an influencer is going, what she’s doing, what she's eating, what her bedroom looks like and what she's wearing. To get to the top of the social media game, you truly need the full package.
P IS FOR: PeriscopeSimilar to Facebook Live, this is another newish live streaming video app, hosted by Twitter, that brands are really pushing these days. In January, Louis Vuitton became the first fashion brand to share its men's runway show in Live 360 video with a Periscope stream viewed by hundreds of thousands of viewers, who were able to change their point of view by moving their phone or tapping the screen. Now that's immersive.
T IS FOR: TrendjackingThis is a term used when people or companies latch onto a viral or buzzworthy topic to repackage their message and make it seem more culturally relevant. It could be as straightforward as a fashion retailer promoting a sale during #NYFW, or a more nuanced example — designers building off the momentum of the Women's March with Insta-worthy graphic tees featuring buzzy slogans like "Feminist AF," for instance.
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