Americans still say Disney is among the most patriotic brands in the U.S., despite DeSantis feud
When it comes to the brands that Americans feel are the most patriotic, Jeep still rules the road — but Disney isn’t far behind.
But Disney DIS claimed the second spot for the second year in a row — which could be seen as somewhat surprising in light of the public clashes it has had with Florida Gov. and Republican presidential hopeful Ron DeSantis over its political views. Disney has opposed the state’s “Don’t Say Gay” legislation, and DeSantis has responded with a number of oversight and other measures affecting Disney’s operations in Florida.
Robert Passikoff, president of Brand Keys, told MarketWatch that he wasn’t surprised by Disney’s high ranking, even given the recent political controversies that the “House of Mouse” has faced. Why? He pointed to the public’s long-held regard for Disney as an American entertainment and theme-park giant.
Passikoff said that people’s perception of OpenAI as being “patriotic” likely stems from the company’s embrace of innovation, a value that consumers often see as distinctly American.
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