American Fashion Changed After the Depression, and It's About to Reinvent Itself Again

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American Fashion Changed After the Depression, and It's About to Reinvent Itself Again
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What can we can learn from the social, financial, and fashion upheaval of the 1920s, 1930s, and 1940s to predict how our style will change in the coming months and years? Dressier days are on the horizon — but not in the way you think.

, we’ll reinvigorate the kinds of clothing that are one step above PJs: wrap dresses, caftans, easy blouses, and wide leg loose-fitting pants that make us feel like queens of our realm instead of prisoners.In the 1930s, all of America went to the. Even as the general population made do with mending their old dresses, fashionable images from that era feature movie stars in luxurious satin dresses, furs, and sparkIing jewels.

“Even though people were aspiring to glamour, they weren’t spending tons,” Deihl says. “Mrs. Middle America wasn’t wearing sables the way Gloria Swanson or Joan Crawford were. But maybe she was wearing rabbit fur from this year’s catalogue.” These were fashion’s first mass-market dupes and copies.turning to Netflix for entertainment

, to forget what is going on. “I think we were almost at the point of exhaustion with influencers,” Moylan of Fashion Snoops says, of recent pre-pandemic days. “Now that this has hit, if they were to put on something, it’s like, where do you think you’re going?”When this is all over, we’ll want to look sharp. — the boxy look, shoulder pads, that man tailored look — it actually came into fashion at the tail end of the 1930s,” Deihl says.

Similarly, Moylan predicts that when we’re back out in the world and in our offices, we’ll run in the opposite direction from schlubby loungewear and toward tailored looks. “We are going to want to dress up,” she says, citing recent collections shown by Proenza Schouler, Jonathan Simkhai, Jil Sander, and Sies Marjan with tailored classics.

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