AMC's Taylor Swift deal fulfills theater chain's wildest dreams and here's how. Swifties and their favorite star may change the face of music and movie entertainment.
In mid-August, analysts at the financial markets site Seeking Alpha declared that bankruptcy of AMC was 'almost certain.' AMC had been hit with a class action lawsuit opposed to its stock-conversion plan — which included a reverse 1-for-10 stock split. The firm had amassed more than $5 billion in debt, largely because the company suffered a collapse in revenues in 2020 and 2021 because of government lockdowns during the pandemic.
Would Aron be interested in bypassing studios and putting the Eras film directly in AMC theaters? Aron naturally was, and reports say the camps agreed to a split that benefited all parties: theaters keep 43% of gross revenues, while the remaining 57% is split between Swift and AMC . That’s not all, however. Though media have reported that the film 'will play exclusively' in AMC theaters for no less than 13 weeks — a much longer length than films typically receive — this isn’t quite true.
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