AMC Theatres, Regal Cinemas and Cineplex all said that they are cutting seating capacity by half in all locations in the U.S. and Canada
Alamo Drafthouse is also instituting"buffer" seat protocol in the U.S., while mega-Canadian exhibitor Cineplex is slashing capacity by 50 percent.
But Friday, the circuits took action. AMC Theatres, the largest chain stateside, as well as Regal Cinemas and Cineplex, the Canadian exhibition giant, all said that they are cutting seating capacity by half in all locations in the U.S. and Canada. Cinemark is also reducing capacity in California, and is likely to follow suit in other locales, akin to AMC and Regal, according to insiders.
AMC, which operates 11,000 screens in the U.S., also said that it will put in place "enhanced" cleaning procedures on "hightouch point areas, including kiosks, counter tops, restroom areas, glass, handrails and doorknobs." The new protocols will begin March 14 and will remain in place until April 30.
Speciality chain Alamo Drafthouse, which runs more than 20 locations in the U.S., said Friday that its new protocols include installing "'buffer" seats on either side of customers' seats that will be "unavailable for other guests to purchase."
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