AMC, Cinemark and Regal have also seen a spike in visits thanks to “Barbie” and “Oppenheimer,” according to data from Placer.ai shared with MarketWatch
Movie theater chains AMC Entertainment Holdings Inc., Cinemark Holdings Inc. and Cineworld Group PLC’s Regal Cinemas have all enjoyed a significant foot traffic boost thanks to summer blockbusters “Barbie” and “Oppenheimer,” according to analytics company Placer.ai.
The data, which has been shared with MarketWatch prior to publication Friday, shows a more than 75% increase in foot traffic at AMC AMC and Cineworld’s CINE Regal in the week of July 17, compared with the same period last year. Cinemark CNK foot traffic increased more than 50%.Placer.ai’s data shows that foot traffic to the cinema chains had been mostly down year-over-year since early June, but spiked on the release of the new movies.
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