EXCLUSIVE: In its latest corporate realignment, Amazon has created a single unit for third-party living room device business development and partner marketing for Prime Video, MGM+ and Freevee. Lea…
overseen by Prime Video and Amazon Studios SVP Mike Hopkins, which put studio chief Jennifer Salke in charge of MGM as well, while expanding the duties of MGM COO Chris Brearton. Amazon acquired MGM in 2021 for $8.45 billion.
The consolidation under Bennett will enable the video arm to leverage three distinct streaming video services in conversations with 200-plus living room device partners. Streaming and living-room technology, as it happens, are themes this week in Las Vegas during CES. Like many other tech players, Amazon has a presence at the annual trade show, which has returned this year with a more robustly in-person event after the Covid-altered 2021 and ’22 editions.
Amazon has been streaming video for more than a decade, but the company made significant progress in its efforts in 2022. Prime Video became the exclusive home of NFL Thursday Night Football as an 11-year rights deal took effect, at the same time that an expensive bet onstarted to pay dividends in terms of viewership and critical acclaim.
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