Amazon to launch e-commerce marketplace in South Africa: report

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Amazon to launch e-commerce marketplace in South Africa: report
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Amazom.com plans to expand to launch online shopping services in South Africa and four other countries by early 2023, according to a report.

expand to launch online shopping services in South Africa and four other countries by early 2023, Business Insider reported, citing leaked documents.

The move could signify bad news for local online retailers, including the leading South Africa online shopping player, the Naspers-owned Takealot Group. The five markets that Amazon will expand to over the next year are South Africa, Nigeria, Belgium, Chile and Colombia, Business Insider said, citing internal Amazon documents it obtained.The South African launch, reportedly codenamed Project Fela , is expected in February 2023, the publication said, citing an internal timeline. The Nigeria launch is reportedly planned for April 2023.

Amazon has long had a presence in South Africa through its cloud services business, Amazon Web Services. In fact, a portion of AWS’s cloud offering was originally developed in Cape Town and the city is still host to a large software development centre.

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