Amazon.com Inc said on Monday it would hold its annual shopping event, Prime Day, on Oct. 13 and 14 as the e-commerce giant aims for an early kickstart to the holiday season.
said on Monday it would hold its annual shopping event, Prime Day, on Oct. 13 and 14 as the e-commerce giant aims for an early kickstart to the holiday season.
“It’s a wait and see moment for how the COVID-19 pandemic and ensuing economic decline will impact retail sales this shopping season,” said Matt Fox, founder of Ithaca Wealth Management. Amazon said it is investing an additional $100 million in special Prime Day and holiday promotional programs. The company does not disclose revenue from the event, but had said that merchants contributed to $2 billion in sales during Prime Day in 2019, which spanned for 48 hours and 18 countries.
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