Amp hosted shows by both regular users and superstars like Nicki Minaj, Travis Barker and Lil Yachty.
“We’ve made the difficult decision to close Amp,” an Amazon spokesperson said in a statement. “In creating Amp, we tried something that had never been done before and built a product that gave creators a place where they could build genuine connections with each other, and share a common love for music. We learned a lot about how live music communities interact in the process, which we are bringing to bear as we build new fan experiences at scale in Amazon Music.
Live audio experiments flourished during the pandemic, with similar products including Clubhouse, Spotify Live and Twitter Spaces flooding the burgeoning space over a two-year period. But few gained traction: Spotify Livein April 2023, while last month, Clubhouse rebranded itself as a social messaging app after waning in popularity once pandemic restrictions lifted.
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